Milwaukee – World of Asphalt, North America’s leading trade show for asphalt paving and maintenance professionals, takes over America’s Center Convention Complex in St. Louis, Missouri March 25-27, 2025. The Gateway City will host World of Asphalt for the first time, promising to deliver an exceptional experience for attendees and exhibitors.
During World of Asphalt 2024, Women of Asphalt introduced Women of Asphalt Day. Following the success of this inaugural event, the organization is bringing it to St. Louis. Brittyn Heisler, Executive Director of Women of Asphalt, shares an inside look into this year’s event and how people can engage with the organization during their time in St. Louis.
What do you have planned or want people to know about this year’s Women of Asphalt Day?
Women of Asphalt Day, held March 27, is all about celebrating, connecting, and strengthening the workforce in the asphalt industry. This year, we’re featuring Mickey Scherer, Vice President of Leadership Development at CRH, in "Owning Your Career Development," where she’ll share strategies to take charge of your career and unlock your full potential. We’re also hosting the GRIT (Growth, Resilience, Intention, Tenacity) Workshop & Panel with Jennifer Bardot, a six-time bestselling author, for an inspiring discussion on resilience, leadership, and creating opportunities for growth in the industry. Plus, attendees can put their skills to the test on the CAT VR simulator, a hands-on experience with cutting-edge equipment and technology. Whether you’re just starting out or a seasoned professional, Women of Asphalt Day will leave you empowered, connected, and ready to take your career to the next level!
You held the first Women of Asphalt Day during last year’s World of Asphalt. What was that experience like?
Last year’s inaugural Women of Asphalt Day was a huge success! The event sold out, bringing together over 200 industry professionals for a day of connection, professional development, and industry insights. The energy in the room was electric, and the feedback was overwhelmingly positive. Attendees left feeling motivated, supported, and part of something bigger. It reinforced the importance of creating spaces where individuals can learn, grow, and strengthen the future of industry together.
How can people engage with Women of Asphalt during their World of Asphalt in St. Louis?
There are so many ways to connect! Join us for our Tuesday booth reception, from 4 to 5 p.m., to meet new friends, attend industry meetups throughout the week, and take part in our exhibit scavenger hunt to learn from national partners (plus a chance to win an Amazon gift card + Women of Asphalt swag). And of course, don’t miss Women of Asphalt Day—a perfect opportunity to grow, learn, and be inspired. Stop by our Both #6565, introduce yourself, and get involved. We’d love to meet you!
For women who are on the fence about coming to this year’s World of Asphalt, what would you say to them?
Come! World of Asphalt is a great opportunity to learn, make connections, and be inspired. You’ll find a supportive community and deepen your industry knowledge.
Why is it important to have a group and community like Women of Asphalt in this industry?
A strong, supportive community is essential to growing a robust workforce in the asphalt industry. With programs like our national Mentorship Program and Executive Leadership Seminar, we’re helping members grow both personally and professionally. These free opportunities, made possible by our generous partners, create pathways for career development, foster leadership skills, and build lasting relationships. By connecting people from all backgrounds, we’re breaking down financial barriers and creating opportunities for everyone to thrive. Together, we’re building a stronger workforce for the future of asphalt.
Can women engage with Women of Asphalt throughout the year and outside of World of Asphalt? If so, what does that typically look like?
Absolutely! We host national events, like our upcoming Executive Leadership Seminar, Lead & Inspire webinars, and mentorship opportunities year-round. We also have state branches, social media engagement, and other ways for women to connect and support each other. Whether online or in person, there’s always a way to be part of Women of Asphalt.
How can someone sign up for Women of Asphalt?
It’s easy and free! Thanks to the support of our national partners – membership is free! Just visit www.womenofasphalt.org and sign up. Whether you’re new to the industry or a seasoned professional, we’d love to have you join our community!
Anything else you’d like to add?
Women of Asphalt is here to support and empower you—so get involved, show up, and let’s make a positive impact together!
About World of Asphalt
Held every year except during CONEXPO-CON/AGG years, World of Asphalt is the leading trade show and conference focused on the asphalt and paving industries, whose most recent edition was recognized by Trade Show Executive as one of the “Fastest 50” growing trade shows. The show features the best education, and latest equipment, products, services and technologies for the asphalt and paving industries. World of Asphalt, co-located with the AGG1 Academy & Expo, will be held March 25-27, 2025, in St. Louis, the Gateway to the West. World of Asphalt is majority owned by NAPA and partially owned by AEM, who produces the show. For more information on World of Asphalt, visit WorldOfAsphalt.com.
About AEM
The Association of Equipment Manufacturers (AEM) is North America’s premier trade organization representing off-road equipment manufacturers and their value chain partners. With a rich history spanning over 125+ years, AEM serves more than 1,100 members companies across 200+ product lines in multiple sectors including construction, agriculture, mining, utility, and forestry. AEM supports an industry that contributes approximately $316 billion annually to the U.S. economy while sustaining 2.3 million jobs. Through advocacy, market intelligence, and industry collaboration, AEM works to advance the interests of equipment manufacturers and their partners in the global marketplace.
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